How One Famous DJ is Helping Kids a Half-Penny at a Time

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This celebrity DJ is using his spinning skills for good, by raising awareness and monies to help Pencils of Promise, an organization focused on building schools and training teachers in the developing world.

The program currently runs in Ghana, Guatemala, Laos and Nicaragua.

DJ Justin Blau also known by his stage name 3LAU traveled to Guatemala and visited a school built by Pencils of Promise. Upon returning, his heavy heart led him to advocate for more schools to be created around the world through the organization.

So far, Blau has raised $200,000 with his record label: Blume and is hoping to do more.

“The way BLUME works is every song that’s streamed — so far there have only been two, which have both been my songs ‘Is It Love’ and ‘Fire’ — raises about a half of a cent,” Blau told Us Weekly about how he’s secured so much money.

“Which it doesn’t seem like that much, but when you multiply it by millions, and these songs are getting millions of plays, every million plays on Spotify raises about $4,000.”

Social media has reacted to this spinner’s gallant efforts: