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IHOP Unwittingly Announces Support for Pro-Life Position With Tweet That ‘Traumatized the Internet’ According to Adweek

Photo by nikldn/Unsplash
Photo by nikldn/Unsplash
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By Tré Goins-Phillips
Editor

May 13, 2019

The abortion debate has so permeated our culture that a jokey tweet from the restaurant chain IHOP commemorating Mother’s Day became an instant lightening rod of senseless controversy.

Adweek even claimed the tweet in question, which showed a giant stack of pancakes inside a womb via sonogram, “traumatized the internet.”

If you have pancakes in your tum tum, does that make you a pancake mum mum? Happy Mother’s Day to ALL the moms out there! pic.twitter.com/wauH9sYvDb

— IHOP (@IHOP) May 12, 2019

The issue, you ask? Well, by displaying a stack of ready-to-eat pancakes inside the womb, IHOP’s marketing team unwittingly sided with those in the pro-life camp — at least that’s how several on social media interpreted the funny post.

Just like pro-lifers believe a pregnant woman is carrying a human life inside her womb, and not just a collection of tissue, it appears IHOP believes the fictitious pile of pancakes is already formed inside the womb, rather than just a wad of uncooked batter and butter (gasp).

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It’s a senseless controversy that really doesn’t warrant any sort of offended reactions, but alas, that’s exactly what happened over the weekend.

Here’s a sampling of the reactions:

https://twitter.com/MollyJongFast/status/1127607624873070592

this tweet needs to be aborted

— Sarah Beattie (@nachosarah) May 12, 2019
https://twitter.com/ParkerMolloy/status/1127610130214936577

This joke is so bad it’s offensive.

— Bridget Phetasy (@BridgetPhetasy) May 12, 2019

I get what y'all were going for but you really should have checked the news for like two whole seconds before doing this

— Raul Juulia (@IslesFGC) May 12, 2019

The tweet came not long after Georgia Gov. Brian Kemp (R) signed into law a controversial pro-life law, which bans abortion after a fetal heartbeat is detectable, usually happens about six weeks into pregnancy.

IHOP’s post is reminiscent of the controversy that followed Doritos’ weird 2016 Super Bowl ad, during which a preborn baby propelled itself out of the womb to retrieve a chip.

Actor Mindy Kaling called the commercial “chilling” and the pro-abortion NARAL rebuked Doritos for “humanizing fetuses.”

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