We deserve the culture we create.
In what was probably the most nefarious tweet of this entire election cycle (kidding), the Gap tweeted a gif of a red and blue hoodie with the message: “The one thing we know, is that together, we can move forward.”
I’m kidding — but apparently others weren’t. In fact, so many people saw the kind-hearted, benign message as nefarious, the clothing brand’s marketing team deleted the post from Twitter entirely.
The San Francisco-based company faced intense backlash from the left:
We are a deeply and destructively divided country, and this latest episode with the Gap makes that resoundingly clear. In a statement following the upset, the brand said: “The intention of our social media post that featured a red and blue hoodie was to show the power of unity.”
Alas, the company continued, “It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.”
The last part of the store’s statement seems to have not been aware of the first part. How can the company says it is “optimistic” we’ll come together while at the same time revealing it deleted a tweet that called on us to come together because too many social justice warriors got their mom jeans in a bunch?
It was still not clear by the end of the work day Wednesday whether President Donald Trump or Democrat Joe Biden won the election. But it is alarming — regardless of the outcome — that a tweet like the one sent by the Gap became such a problem with America’s SJWs that it was ultimately deleted.