A Christian ministry saw more than 190,000 young people turn to Christ last year, and the positive pattern is showing no signs of slowing down.
Sean Dunn, president of the Christian organization Groundwire, said his success is rooted in targeting the right people.
“We’re not going after the atheists,” Dunn told Faithwire. “The media would want us to believe that everybody’s an atheist, but, truthfully, 71% of Millennials [and] Gen Z believe that God’s a real being.”
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Still, young people, despite believing in God, tend to ignore Him, especially in today’s chaotic culture.
That’s why Groundwire, a group that seeks to help youths enter into personal relationships with Christ, uses popular media channels to connect with Millennials and Gen Zers in the digital spaces through which they currently engage.
Listen to Dunn explain how he and his group help bring so many young people to Jesus:
“What we’re really good at doing is interrupting them on their entertainment — on their small screen — and bringing to light their need, their purpose,” Dunn explained. “We don’t need to convince them that [God’s] real. We need to remind them that he’s relevant and he becomes relevant when he intersects [at] that point of need in their life.”
So, Groundwire turns to social media platforms to meet young people where they are. With some youths looking at their phones more than 100 times a day, encountering them where they gather has been incredibly effective.
“We can’t get them to go to church, but we can’t get them to put down their phones,” he said. “So, what we do is we use Hollywood-produced content.”
With short attention spans, Dunn said his organization appeals to young people with short video pieces that effectively grab their interest. And once that attention is snagged, Groundwire has people ready to chat with them 24 hours a day.
Dunn’s operation then uses sites like JesusCares.com to “point [them] toward Christ.”
Groundwire’s results have been incredible, with the group seeing more than 116,000 faith professions in 2020 and 192,000 for the entirety of 2021.
Seeing so many young people come to Christ, Dunn said, is “humbling.”
“[We’re] humbled because you recognize this isn’t happening because of us. It’s happening in spite of us,” he said. “Our job is to stay focused on Him and to follow and say, ‘God, I need you to give us wisdom every step, every day, whether we’re creating new content, whether we’re figuring out how to market … we need Your wisdom.'”
Find out more about Groundwire here.
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