Chick-fil-A’s newest sandwich protects the cows — and the chickens, too.
The Atlanta-based restaurant chain is entering the plant-based race with its newest addition, the Chick-fil-A Cauliflower Sandwich, according to Business Insider. Rather than containing chicken, the new offering, debuting in three U.S. markets next week, is made of a full cauliflower cut, marinated, and breaded with the fast-food chain’s cocktail of seasonings.
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Americans’ favorite quick-service eatery will launch the meatless sandwich in Denver, Colorado; Charleston, South Carolina; and North Carolina’s Greensboro Triad beginning Monday.
“Guests told us they wanted to add more vegetables into their diets, and they wanted a plant-forward entrée that tasted uniquely Chick-fil-A,” said Leslie Neslage, director of menu and packaging at Chick-fil-A.
Stuart Tracy, the chef who came up with the recipe — which took four years to develop — said, “Our culinary team brainstormed and explored everything from mushrooms to chickpeas to chopped vegetables formed into patties, but we kept coming back to the cauliflower filet.”
The starting base price for the sandwich will be $6.59, with some possible variances by location.
If the limited trial run of the cauliflower sandwich is a success, the plant-based offering could debut nationwide within six months to a year.
“We really want to make sure it’s the right thing for our customers, it’s the right thing for operators, it works well for our team members, it makes sense for the business,” Neslage told USA Today. “If we have to make some tweaks and changes, it takes a little bit longer.”
For those who prefer the real deal, there’s no need to fear: Chick-fil-A has no plans to ditch its original chicken sandwich.
“We are committed to chicken, and chicken is the hero,” added Neslage, noting “it was becoming more and more prevalent that customers really want to find ways to increase vegetables in their diet.”
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